Members vs. Customers

The mindset of a member is different than that of a standard customer. Membership implies more commitment than a single purchase and requires a different marketing messaging.

Retain Current Members

It is cheaper to retain members than gain new members. To do this, not only must organizations constantly give value to members but also communicate and remind members of the value.

Internal Stakeholders

Nonprofit organizations have more complex internal teams and leadership than small-mid size businesses. It is critical that these stakeholders "buy in" and support your marketing efforts.

Business Partners

To achieve the organization's mission, partnering with other businesses and organizations is often required. This adds another layer of marketing and communication that other types of businesses may not have.